You’ve probably heard that in order to succeed in business you have to differentiate yourself.
Many entrepreneurs struggle with knowing what makes them different and how to make their brand stand out. They spend too much time comparing and trying to “fit in” or “keep up “ with what everyone else is doing. (more…)
There’s a lot of pressure from society that challenges our desire to be authentic. We may feel we need to portray a certain “persona” in order to get the sale or secure the job. Think about the commercials we see on television – the Victoria Secret models have the perfect bodies with the perfect curves. Have you ever seen anyone on TV with a bad hair day? What kind of picture is the media painting for women and young girls? (more…)